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Book
ISBN- 81-261-2423-7

PRINCIPAL OF MASS MEDIA
M.H.SYED
Different theories and guidelines are there to regulate smooth and ethical functioning of mass media. This book gives a vivid account of theses.

The authoritative information is gathered under the following chapter- Introduction; Basic Issues; Basic Aspects; The perception; Various Theories; General Features; Various Angles; System at work; New Trends; and Perfect Setup; etc.

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Book
ISBN- 81-261-2424-5

CAREER IN MASS MEDIA
M.H. SYED
Journalism like many other professions has become quite organised nowadays.

With the expansion of mass media, craze for career therein has increased tremendously.

This book portrays some salient features of the theme, which contains the following chapters-Introduction; Practical Aspects; way of Expression; Reporter at Work; Collective Efforts; Presentation of News; Task of Editors; skilled Job; and Accomplishment of the Task; etc.

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Book
ISBN- 81-261-2425-3

CREATIVE WRITING FOR MASS MEDIA
M.H. SYED
In fact, journalism and mass media deal with a wider range of information-its collection, writing, editing, and publication. Again creative writing is a process. It is a hard work. It is a technique and certain guidelines should be followed to improve the writing skill.

The vital information is gathered herein under twelve chapters, namely-Introduction; Creative Writing; writing Techniques; News Making; purposeful writing; Perfection of Job; Specialised writing; Writing with Objective; Writing for Periodicals; feature Writing; Role of Technology; and Richness of Material; etc.

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Book
ISBN-81-261-2426-1

RESEARCH IN MASS MEDIA
M.H. SYED
Basically, mass communication research is the study of the underlying causative factors that help explain the relationship of the mass media with the behaviour pattern of the masses. These relations delve deeply into the experiences as well as into the plausible future experience with the mass media.

A veritable mine of information, this book contains the following eighteen chapters-Introduction; Research in Mass Communication; Research on Mass Media Effect; Research in Media; Research in Advertising; Impact of Media; Research for Marketing; Research Methodology; Various Methods; Method Application; Data Collection Techniques; Various Themes; Marketing Test; Media Persuasion; Evaluation Technique; Content Analysis; Reporter and Sources; and Problems in Application; etc.

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